If you want to know what is email marketing, how email marketing works and how you can make money with email marketing then this article is perfect for you.
In the social media era, the vast majority of the people are thinking email marketing is outdated but it is totally wrong, email marketing is still one of the most effective tools to target your audience.
With the advancement of technology and internet, popularity of social media, chat apps and messengers are rapidly increased but email has managed to grow in uptake.
According to Statista, the number of emails sent and received globally has increased each year over the period since 2017. In 2020, roughly 306.4 billion emails were sent and received each day. The figure of daily email is expected to increase to over 376.4 billion in 2025.
Number of sent and received emails per day in Worldwide
(In Billions)
(source: Satista)
Ok, let’s get started.
What is Email Marketing?
Email marketing is the process of sending commercial messages using email, typically to targeted consumers to remind them about your brand and products.
Email marketing allows people to build meaningful relationships with their customers. Email marketing is a great option to reach more customers for less money.
Email marketing is easy to manage, gives you full control and allows you to establish a direct contact with your customers.
Important Statistics of Email Marketing:
Email marketing is so popular, because it has incredible ROI, it can be used for a variety of purposes. Most important stats are:
- The number of global active email users is expected to reach 4.6 billion in 2025.
- Email is 40% better at converting in comparison to social media Facebook & Twitter.
- Email delivers a strong return on investment ($42 for every $1 spent).
- 93% of marketers use email marketing for distribution of content organically.
- Marketing and advertising emails influence the buying decision of 5.7%of customers.
- 21% of sent emails are opened within the first hour of delivery.
How does Email Marketing work?
Email marketing works on very simple process:
- Define your email marketing goals
- Build your email list
- Select the type of campaigns you want to send
- Sign up for an email marketing tool
- create an email marketing strategy
- Build your email list
- Setup automation tasks
What are the best Email Marketing services ?
At present there are a number of email marketing services available worldwide. Most popular are:
- Mailchimp
- ConvertKit
- AWeber
- Constant Contact
- SendPulse
- SendinBlue
- Drip
- GetResponse
How to Make Money with Email Marketing ?
There are a number of ways you can make money by email marketing. Most popular ways are:
- Sell your own product and services
- Sell other people’s products
- Get repeat purchases
- Cross sell related products
- Try upselling
- Use Psychology to boost clicks
