What is Search Engine Optimization

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what is SEO

SEO stands for “Search Engine Optimization“.

It has two parts, one is “Search Engine” and other part is “Optimization“.

Now, two questions have arise here, 1) What is Search Engine and 2) What is Optimization.

Search Engine– is software system or a service that  allows Internet users to search for information on the World Wide Web (WWW). 

Search engines, including Web search engines, selection based search engines, meta search engines, desktop search tools and vertical market websites that have a search facility for online databases.

Major search engines such as Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, DuckDuckGo, Yandex list is huge….

An user enters keywords or key phrases of his interested topic, niece or subject into a search engine and receives a list of web content results in the mix form of web pages, images, videos or other types of online data.

For example, if we search any keywords in the search engine of Google, like topic of this article –what is search engine optimization.


The list of content/ information returned via a search engine to a user is known as a search engine result pages (SERPs). What I am saying here, you can see the same in below

google image search result

Optimization– Basically optimization is the process of technical things behind put up a search result before an user.

Suppose an user enters any keywords or topics into any search engine (like Google, Bing, Yahoo) and receives a result or search engine result pages (SERPs) on that topics on the first page of that search engine, basically process behind getting an output or how any search engine show a result before an user is called optimization. 

Now I say that you have got basic idea about Search Engine and Optimization. So, let’s jump to what is SEO….

What is SEO?

Search Engine Optimization (SEO) is the process of optimizing online visibility of a website or a web page in a web search engines for the purpose of getting traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines or to receive higher rankings on search engines.

SEO is an art to customize contents of a website to make it search engine friendly.

When we consider website development either dynamic or a static, there is a need of Search Engine Optimization (SEO) that can increase traffic to the website through search engines.

More traffic & high ranking of website will increase sales figure of your product or services.

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Satyajit Nath

Satyajit is graduate in Information Technology and MS in Computer Science from the Manipal University, is also founder of SatyajitBlogs, Tazahindi and many other online ventures. He loves to writing about tech topics, like computer science, web designing, programming, computer architecture & blogging.

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